People often ask about a typical day at the farm. As illustration, here is an unedited internal Apsmartie email thread.

10:42, Rahul: http://goo.gl/JE4qr

10:51, Daniel: Lunch anyone?

11:11, Randal: Salt beef is unfortunately in my beef-bad-list, together with kidney and some exotic parts of the cow/bull. It was quite popular near Chancery Lane, tried once but thought the taste was a bit meh..

11:12, Rahul: You need to try it twice just to be sure. Good salt beef is - well good.

11:59, Daniel: Agreed. And you have a beef-bad-list?

12:04, Randal: You sound surprised? Someone with a large volume of beef experience and exposure needs to be able to exclude items from his beef playlist. It is all about user experience.

12:09, Daniel: I was under the impression that this person was a ‘real’ fan. For example, ‘real’ fans of David Bowie find equal pleasure in Space Oddity and The Laughing Gnome.

12:11, Randal: There is a subtle but important difference between fans and connoisseurs. I like to think I am in the latter category.

12:12, Daniel: Nice.